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October 7, 2008
By: TOM BRANNA
Alterna: appointed Tom Habrock chief financial officer. He has been working in the beauty industry for more than 17 years, beginning at Wella Germany in the early 1990s. In 1995, he moved to the U.S. where he was named vice president of finance for the Wella Corporation, eventually becoming the chief financial officer in 2000 for Wella/Sebastian. In 2006, Mr. Habrock moved to Stila, where he was the vice president of finance. Prior to joining Alterna, Mr. Habrock was working as an independent consultant for various companies.
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